Brand Development & Strategy
Brand is not a logo, an advertising tag line or design elements. A brand is an undisputable, evidence of distinction and something that can be proved.
Our Brand FuelSM process combined with our proven strategy and proactive implementation will ignite your business—guaranteed.
We analyze and discover. Our review, audit and discovery steps capture the pulse of your organization to understand where you are and where you need to go.
We strategize and plan. Our strategic assessment and planning process begins to lay the foundation for strong creative execution of your brand.
We internalize and promote. With the brand foundation established, adoption and awareness of your brand will generate the momentum needed to realize your goals.
We implement and report. With the management of the brand and the plan, we measure and report on ROI/ROO and adjust direction as needed.
GREENCREST is one of only 25 certified brand agencies in the U.S.—and the only one in the region. The Brand Establishment is an elite group of brand development and branding firms dedicated to a contemporary view and process of brand development that has been proven to unearth a company’s uniqueness.
We probe into the heart and soul of your company to identify what it is that makes you a leader in your industry and to uncover new, unique strategies for growing your business and gaining market share.
We hold strategic marketing discussions with key staff and company advisors, define industry benchmarks, do competitive positioning matrixes, conduct numerous forms of research, develop marketing plans, create brand and corporate identity, design a sales structure if none exists and develop unique selling messages and selling tools that break through everyday clutter.
Whether your aspirations are global or local, with a GREENCREST-inspired marketing roadmap, your company will embark on a well-planned journey to get you to your chosen destination on time and within budget.
We write copy that sells and create images that inspire. GREENCREST excels in delivering the right message to the right audience at the right time with the right medium—a blend of creativity and science.
From developing corporate brochures to direct response campaigns to launching powerful Web sites, GREENCREST is experienced in developing the right communication mix to expand market awareness, raise market perception and increase market share.
GREENCREST’s aggressive media relations programs win prestigious coverage in local and worldwide media. We follow a proven media strategy that keeps our clients top-of-mind.
We’ve built excellent relationships with reporters and editors all over the world. We have a reputation for providing accurate, timely and appealing information to the press on demand.
Our public relations services are comprehensive. In addition to media relations services we have created award-winning communication campaigns using newsletters, annual reports and new media. And, we’ve helped our clients win a host of awards for their business savvy, entrepreneurship and ingenuity.
If Web enabled marketing is not currently a part of your marketing strategy, it should be.
GREENCREST’s Web-based marketing tools help companies sell and maintain existing relationships by providing access to information and ordering capability 24/7.
Our understanding of Web marketing ensures that your prospective customers will be able to find you as they begin searching for solutions to their needs.
GREENCREST's team quickly helped me identify my initial needs and how to address them. They hit my budget, paid attention to my needs and listened...What more could you ask for? By the way... our revenue also tripled since 2005.
Fernando Crosa, President
US Tank Alliance
Thanks to GREENCREST, we now have a marketing team on “staff” and available to us as needed. Our message is now delivered in a professional and consistent basis which is extremely important to us.
Mark DeBellis, President
Suburban Steel Supply
We have silently grown to be a major force in our industry, and now with our marketing program, we have become very loud. We look forward to many years of prosperous growth and a mutually beneficial partnership with GREENCREST.
Paul Bordner, President
- Brand development and strategy
- Strategic marketing consultation
- Corporate identity and brand development
- Web site design and interactive marketing
- Advertising campaigns
- Direct mail
- Community and media relations
- Social Media Campaigns
- Newsletters, brochures and annual reports
- Accountable sales structures and selling tools
- Event management
- Trade shows
- HTML e-mail campaigns
- Large format graphics
- Sales collateral